Account Setup: • Set up HubSpot account and configure settings. • Implement tracking codes and analytics. • Connect domain to HubSpot blog and landing pages Domain and DNS Configuration • Add and verify the client's domain in HubSpot. • Configure DNS settings (if needed). Data Migration: • Transfer relevant data from existing systems to HubSpot. • Mapping Custom Objects to HubSpot Objects • Migrating Parent/Child Relationships • Ensure data consistency during migration. • Migrate blog list & blog posts to HubSpot (If you will manage these resources on HubSpot) Content Assessment: • Evaluate existing content assets. • Consultancy on content creation, optimization, and publication schedules. • Idealize lead magnets and web platforms. Customization Plan: • Conceptualize Workflow, Process, and Data profiling as business requirements Integration Strategy: • Identify if any third-party tools to integrate with HubSpot. • Plan data synchronization and automation. Email Setup • Configure email sending domains and verify DNS records. • Set up email templates, including branding and personalization. Contact Management: • Import and organize contacts within HubSpot. • Segment contacts based on criteria relevant to the client's business. Lead Capture and Management • Add tracking to your website forms to capture leads and create contacts. • Create new standard HubSpot forms to capture leads. Marketing Automation: • Set up marketing workflows for lead nurturing, email sequences, and follow-up communications. • Define lead scoring criteria. Templates and Content: • Create custom HubSpot landing page templates • Create custom HubSpot blog templates • Create custom HubSpot email templates Reporting and Analytics • Standard dashboard to monitor key marketing metrics, website traffic, and performance. • Standard reports to track progress and identify areas for improvement. Testing: • Test workflows, automation, and integrations. • Verify data accuracy and functionality. Final Review: • Review the customized HubSpot setup. • Confirm alignment with your goals and requirements. Compliance: • Ensure that the client's marketing practices align with relevant regulations (e.g., GDPR, CAN-SPAM Act).